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Upgrade Your Gear via Trade-in with Sony

Get Paid to Trade with Sony

Are you ready to upgrade to a new Sony camera or lens? Well, now is a perfect time! From June 27th to September 30th, 2025, trade in any working digital interchangeable lens camera or lens when you purchase an eligible Sony camera or lens and get up to a $1000 BONUS CREDIT1. Don't sleep on this opportunity to get incredible value out of your old gear.

Upgrade to Sony in 3 Easy Steps:

  1. Trade-in: Trade in any qualified interchangeable lens camera or lens to a McBain location for an appraisal (please allow up to 5 business days for appraisal).
  2. Trade-up: Once the appraisal is complete, you get the value of your qualified gear, plus the Bonus Credit put towards your purchase of one select Sony product.
  3. Get Shooting: Having smartly saved a truckload of money, you are now ready to get out shooting with your new Sony gear!

Sony Try & Buy

Not sure which Sony camera is right for you? Check out our Sony Try & Buy program to test drive some great Sony gear.

1 Sony Bonus Credit is limited to one per customer and applies only to one (1) Sony camera or one (1) lens. Trading in multiple lenses and bodies will not result in additional Bonus Credits. Sony's trade-in bonus cannot be stacked with instant rebate programs or bundles.

Sony Camera Trade-In Bonuses
Product Trade-in Bonus
Sony a9 III Camera Body $500
Sony Alpha 1 Camera Body $500
Sony a7R V Body $1000
Sony a7C R Body $300
Sony Alpha a7S III Body $300
Sony a7 IV Body or Kit $300
Sony a7C II Body or Kit $200
Sony ZV-E1 Body or Kit $300
Sony FX3 Full-Frame Cinema Camera $300

Sony Lens Trade-In Bonuses
Product Trade-in Bonus
Sony FE 16-35mm F2.8 GM II Lens $300
Sony FE 24-70mm F2.8 GM II Lens $300
Sony FE 70-200mm f2.8 GM OSS II Lens $300
Sony FE 300mm F2.8 OSS GM Lens $300
Sony FE 16-35mm F2.8 GM Lens $200
Sony FE 24-70mm F2.8 GM Lens $200
Sony FE 20-70mm F4 Lens $100
Sony FE 100-400mm F4.5-5.6 OSS GM Lens $200
Sony FE 200-600mm OSS G Lens $200
Sony FE 24mm 1.4 GM Lens $200
Sony FE 35mm f1.4 GM Lens $200
Sony FE 50mm f1.2 GM Lens $200
Sony FE 50mm F1.4 GM Lens $200
Sony FE 85mm F1.4 GM II G Master Lens $300
Sony FE 85mm F1.4 GM Lens $300