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Sony A7 IV Camera with 28-70mm f3.5-5.6 OSS II Lens

ILCE7M4K/B 027242934412

$3399.99

$3099.99

Sale ends 03-12-2026

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Positioned as a versatile step up from entry level models, the Sony a7 IV balances strong still photography capabilities with advanced video performance, making it well suited for photographers, filmmakers, and content creators alike. This hybrid mirrorless camera combines high resolution imaging with reliable autofocus and detailed 4K video recording up to sixty frames per second. At its core is a newly developed thirty three megapixel full frame Exmor R back illuminated CMOS sensor that delivers high clarity, reduced noise, and rich color reproduction, even in challenging lighting conditions. The sensor operates across a wide ISO range from one hundred to fifty one thousand two hundred and offers an impressive dynamic range of roughly fifteen stops. Images can be captured in raw, JPEG, or ten bit HEIF formats, providing flexibility for different workflows. Powering the system is the flagship level BIONZ XR processor, which enables fast continuous shooting, smooth 4K video capture, and highly responsive autofocus tracking while also minimizing rolling shutter and motion distortion when photographing or filming moving subjects.

The combination of sensor and processor allows shooting speeds of up to ten frames per second using either the mechanical or electronic shutter with full autofocus and auto exposure support. When paired with a CFexpress Type A card, the camera can record up to eight hundred twenty eight consecutive uncompressed raw and JPEG frames, making it well suited for extended bursts. Video performance takes full advantage of the high resolution sensor with UHD 4K recording at twenty four or sixty frames per second using the full width of the sensor and seven K oversampling for enhanced detail. Oversampled 4K recording is also available from a four point six K Super thirty five crop area, delivering high quality UHD output up to sixty frames per second in ten bit. There is no recording time limit, and the redesigned internal heat dissipation structure supports long recording sessions, including continuous 4K sixty p ten bit four two two capture lasting beyond an hour.

To support different production needs, the a7 IV offers two primary recording codecs. XAVC HS uses HEVC H two six five compression to retain fine detail at lower bitrates, while XAVC S I provides intraframe recording for consistent quality and dependable editing performance at bitrates up to six hundred megabits per second. Color profiles include S Cinetone for natural skin tones and controlled highlights that match Sonys Cinema Line cameras, HLG for HDR ready footage straight from the camera, and S Log three for capturing a wide dynamic range with increased flexibility during color grading.

Autofocus performance is a standout feature, with a fast hybrid AF system covering approximately ninety four percent of the frame using seven hundred fifty nine phase detection points and sensitivity down to minus four EV. This system functions across all shooting modes, benefiting both stills and video. Advanced subject tracking and detection capabilities include AI driven Real time Tracking that analyzes color, pattern, and distance data for fast and accurate focus acquisition. Real time Eye AF further refines precision by detecting and maintaining focus on the eyes of humans, animals, and birds, even if the subject briefly exits the frame. These eye detection features are fully supported during video recording as well.

Videographers gain additional control through adjustable AF transition speeds and subject shift sensitivity, allowing focus changes to appear faster or smoother depending on creative intent. Focus Map provides a visual representation of depth of field using color overlays, while AF Assist enables seamless manual focus adjustments while autofocus is active, making it easier to shift attention between subjects. Focus breathing compensation further enhances video results by minimizing changes in angle of view when pulling focus, subtly cropping the image to maintain consistent framing.

Viewing and handling are improved with a high resolution three point six eight million dot OLED electronic viewfinder that delivers sharper detail and supports both sixty and one hundred twenty frame per second refresh rates. The long eye point and wide field of view enhance comfort and clarity during extended use. A three inch vari angle touchscreen LCD with over one million dots supports front facing operation and flexible positioning for high or low angle shooting, making it especially useful for vlogging and self recording.

Connectivity and interface options are extensive, including a full size HDMI Type A port for secure external recording, a USB C port for fast data transfer and power delivery, and additional ports for headphones and microphones. The Multi Interface Shoe supports digital audio accessories such as shotgun microphones and XLR adapters for cleaner sound capture. Wired LAN connectivity is possible through an optional Ethernet adapter, enabling tethered shooting and FTP transfers. Built in Wi Fi and Bluetooth support remote control, wireless tethering, and instant sharing via mobile devices, while compatibility with Sonys Imaging Edge app and Visual Story service enables fast cloud delivery of photos and videos.

The a7 IV also supports live streaming directly over USB with multiple resolution options and internal Creative Look and Soft Skin effects for polished results straight from the camera. Internal recording to a memory card is supported during streaming, and UVC and UAC standards ensure reliable video and audio quality. Image stabilization is handled by a five axis SteadyShot INSIDE system rated at up to five and a half stops of compensation, correcting pitch yaw roll and horizontal or vertical shift for both stills and video. An additional Active stabilization mode enhances smoothness for handheld video capture.

Flash performance is improved with updated P TTL metering that operates between exposures during continuous shooting, helping maintain consistent lighting in fast paced or low light situations. The system reduces trigger lag, uses auto white balance data for natural color output, and allows control of compatible flash units directly from the camera interface.

Paired with the camera is the Sony FE twenty eight to seventy millimeter f three point five to five point six OSS II lens, an everyday standard zoom that covers wide angle through portrait focal lengths in a compact and lightweight design. The second generation version introduces improved autofocus performance, supporting continuous AF tracking at speeds up to one hundred twenty frames per second, making it well suited for high speed stills and video. Autofocus tracking while zooming is also supported, and an internal focusing system with a linear motor delivers faster and quieter operation. Optical SteadyShot image stabilization reduces the effects of camera shake during handheld shooting and can work in conjunction with in body stabilization on compatible cameras. The lens features a weather resistant construction for use in difficult conditions, incorporates one extra low dispersion element and three aspherical elements to minimize optical aberrations, and uses a rounded seven blade diaphragm to produce smooth and pleasing background blur.

  • 33MP Full-Frame Exmor R CMOS Sensor
  • Up to 10 fps Shooting, ISO 100-51200
  • 4K 60p Video in 10-Bit, S-Cinetone
  • 3.68m-Dot EVF with 120 fps Refresh Rate
  • 3" 1.03m-Dot Vari-Angle Touchscreen LCD
  • 759-Pt. Fast Hybrid AF, Real-time Eye AF
  • Focus Breathing Compensation
  • 5-Axis SteadyShot Image Stabilization
  • Creative Looks and Soft Skin Effect
  • FE 28-70mm f/3.5-5.6 OSS II Lens
  • Sony a7 IV Mirrorless Camera
  • Sony NP-FZ100 Battery (2280mAh)
  • AC Adapter
  • Sony ALC-B1EM Body Cap for E-Mount Cameras
  • Shoulder Strap
  • Accessory Shoe Cap
  • Eyepiece Cup
  • USB Type-C to Type-A Cable
  • Sony FE 28-70mm f/3.5-5.6 OSS II Lens (Sony E)
  • Sony ALC-F55S 55mm Front Lens Cap
  • Sony ALC-R1EM Rear Lens Cap
  • Sony ALC-SH132 Lens Hood

*Shipping options may vary depending on product availability, shipment size and shipping destination. Larger orders will be shipped at cost, including printers, studio lighting kits, paper rolls, etc., or otherwise excessively bulky and/or heavy packages. Our team will contact you before processing the order to inform you of any additional shipping costs required.