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68years-cameras-sony Aim farther — Upgrade your view
Take a better look at all you aim for, with the world's smallest digital camera including a 30x optical zoom lens developed by Sony along with the legendary ZEISS®, a clear retractable OLED Tru-Finder™, and other features to extend full-scale shooting capabilities. The new Sony HX90 — it's absolutely brilliant from every perspective.
The Elements of Comprehensive Image Quality
The synergy of a higher-performance CMOS image sensor, lightning-quick image processor and legendary lens pack the latest optical and engineering advancements into an amazingly compact form.
Command With Confidence
Instantly take control of any function that you want. All aspects of operation and handling are intuitively manageable, making it as easy as possible for you to love using this camera.
Set the Right Shooting Style in Motion
Gain more choices to shoot your movie just right, according to the situation and how you want to show it. Whether you just want to share some action quickly or save it at higher resolution for more careful editing later, you can shoot in your own style to suit your purpose. Simply make format, mode, exposure and other settings and start recording as you like.
Capability Beyond Convention
Show the world how much farther you can go even after you've taken your shot. Touch up photos, share footage wirelessly, map your journey and have more fun in fresher ways than ever with your camera.
- 30x optical zoom ZEISS® lens plus 60x Clear Image Digital Zoom
- Superb 18.2MP image quality
- Built-in retractable OLED Tru-Finder™ viewfinder
- High-quality movies w/ XAVC S, AVCHD and MP4 codes
- Simple connectivity to smartphones via Wi-Fi® and NFC
- 5-axis image stabilization greatly reduces blur
- Selfie-ready multi-angle 3" Xtra Fine LCD™ display
- P/A/S/M modes, customizable settings & Memory Recall mode
- Enhance features w/ downloadable camera apps
- Map your images with GPS tagged photos
- Capture the decisive moment with up to 10fps
- Keep your subject in focus with Lock-On AF